Projects
C.R. Laurence
Brand Refresh · Creative Direction · Digital Transformation · Design Systems
CRL is the industry leader in architectural glazing, and I led their brand refresh to modernize their image for both professionals and homeowners. As Creative Lead, I directed the strategy and a design team to build a cohesive identity across a new website, packaging, and marketing collateral. The final unified system successfully elevated CRL’s presence, emphasizing precision and design to drive long-term growth.
Zingtree
Brand Identity · Digital Design · Website · UI/UX Design
Zingtree is a cloud-based CX platform that lets teams create interactive decision trees and guides, helping agents and customers navigate processes quickly. The brand faced challenges with a simplistic visual identity, outdated website, and lack of energy, which didn’t reflect the platform’s full value.
Intellimize
Brand Refresh · Digital Design · Website · UI/UX Design
Intellimize is an AI-powered platform that helps marketers optimize websites in real time without heavy coding. I worked with their team on a year-long brand refresh—updating colors, typography, icons, and illustrations—and redesigned the website to improve usability, align with the new identity, and enhance the user journey.
Xtra Fly
Brand Identity· Digital Design · Print Design
Xtra Fly is a startup specializing in custom apparel and uniforms, needed a cohesive visual identity to stand out in a competitive market. I developed their logo, color palette, and overall brand strategy to reflect the brand’s unique style and mission. The refreshed identity provides a consistent, professional look across all touchpoints, helping the brand connect with its audience and communicate its values effectively.
Turgon
Brand Identity· Digital Design · Website · 3D Rendering
Turgon AI is a B2B technology company building tools that help enterprises operate faster and smarter with data. I led the creative direction and brand design, establishing a flexible identity system that could scale across digital experiences, campaigns, and sales materials. To give the product a more approachable presence, I designed and rendered a set of original 3D characters that personify the platform’s six AI agents—translating complex systems into something visual, clear, and human.
Archy
Brand Refresh · Digital Design · Print Design
Archy is a dental practice management platform. I led a full rebrand, transforming an outdated, overly literal identity into a modern, timeless brand system. The refresh included a streamlined logo, new color palette, and cohesive icon set, applied across digital ads, web assets, UI applications, and extended into print through booth design, mailers, event collateral, and swag—creating a unified brand at every touchpoint.