Turgon
Turgon AI is a B2B technology company building tools that help enterprises operate faster and smarter with data. I led the creative direction and brand design, establishing a flexible identity system that could scale across digital experiences, campaigns, and sales materials. To give the product a more approachable presence, I designed and rendered a set of original 3D characters that personify the platform’s six AI agents—translating complex systems into something visual, clear, and human. the platform.
Brand Identity · Digital Design · Website Design · 3D Rendering
Logo Rationale
The mark is built from three T-shapes, abstracted into a distinctive symbol inspired by AI’s spark of intelligence. Soft curves and intentional asymmetry introduce warmth and friendliness, balancing precision with a modern, professional character.
Brand Identity
The identity began with three conceptual directions. Once one was selected, we iterated through multiple rounds—testing color, tone, and visual character across a spectrum from formal and serious to friendly and playful. The final design lands at a sweet spot between the two: intelligent yet approachable.
Digital Ads
The ads highlight the balance between typography, shapes, colors, and icons, showing how gradients and solid tones are used intentionally to create visual harmony.
Website Initial Exploration
Turgon is redefining system integration by combining AI agents and human expertise to modernize enterprise IT and data infrastructure. For my exploration, I wanted to create a visual metaphor that felt both unique and tangible—so I used Spline to design an interactive cube representing how discrete systems connect and integrate effortlessly.
Website Actual Design
Delighting users on the web wasn’t the only goal. Stakeholder feedback highlighted that the early concepts—though creatively strong—felt too minimal to convey the brand’s full depth. Rather than discarding those ideas, we built upon them, combining strategic input with design exploration to push the work further. The result is a more mature and cohesive system. Scroll below to see the evolution, or view the full website here.
3d Agent Renderings
Turgon features seven AI Agents that operate behind the scenes alongside humans to deliver seamless integrations. One of our goals was to give these agents a touch of personality—human enough to feel relatable, but not so much that they could be mistaken for real people.
I started by creating a 3D character and a series of animated patterns inspired by each agent’s specialty. Using AI, I then evolved those designs into distinct personalities that represent Turgon’s six agents.
