As part of a branding campaign for XtraFly Apparel, a startup specializing in custom apparel and uniforms, I developed a cohesive visual identity that reflects the brand’s unique style and mission. This campaign encompassed logo design, color palette selection, and overall brand strategy to effectively position XtraFly Apparel in the competitive market.
XtraFly Apparel
The brand's identity is grounded in two powerful Pantone colors: Black C and Pantone 7603 C (Brown). Black represents strength, simplicity, and timelessness—reflecting the brand's commitment to bold, confident design. Brown introduces warmth and earthiness, adding a sense of grounded authenticity and approachability. Together, these tones create a sophisticated and versatile palette that supports the brand’s message across apparel, packaging, and digital touchpoints.
Signature Shades
Designed a cohesive set of marketing materials including a flyer and postcard to promote the company. Focused on clear messaging, eye-catching visuals to effectively engage the target audience. The layout and typography were crafted to ensure both print and digital readability.
Promotional Materials
