Xtra Fly
Xtra Fly is a startup specializing in custom apparel and uniforms, needed a cohesive visual identity to stand out in a competitive market. I developed their logo, color palette, and overall brand strategy to reflect the brand’s unique style and mission. The refreshed identity provides a consistent, professional look across all touchpoints, helping the brand connect with its audience and communicate its values effectively.
Brand Identity · Digital Design · Print Design
Signature Shades
The brand's identity is grounded in two powerful Pantone colors: Black C and Pantone 7603 C (Brown). Black represents strength, simplicity, and timelessness—reflecting the brand's commitment to bold, confident design. Brown introduces warmth and earthiness, adding a sense of grounded authenticity and approachability. Together, these tones create a sophisticated and versatile palette that supports the brand’s message across apparel, packaging, and digital touchpoints.
Promotional Materials
Designed a cohesive set of marketing materials including a flyer and postcard to promote the company. Focused on clear messaging, eye-catching visuals to effectively engage the target audience. The layout and typography were crafted to ensure both print and digital readability.
