A vibrant startup bringing the iconic flavors of New York-style hotdogs to life, entrusted me with creating a dynamic and memorable brand identity. I designed their logo to capture the essence of their bold and classic approach, along with eye-catching flyers and professional business cards to promote their business effectively.

To enhance their product appeal, I developed unique and functional packaging designs that aligned with their brand image. Additionally, I designed and launched a responsive website, providing an engaging platform for customers to explore their menu, place orders, and connect with the brand.

New Yorker Hotdog

I designed a bold and iconic logo for Newyorker Hotdog, a brand inspired by the fast-paced energy and street food culture of New York City. The goal was to create a memorable mark that blends urban edge with a nostalgic feel. The final logo features strong, clean lines that captures the spirit of a classic New York hotdog stand, helping the brand stand out in a competitive market.

Logo

I designed minimalist packaging for Newyorker Hotdog that puts the spotlight on the brand’s bold visual identity. Using only the logo and a strong color palette, the packaging relies on simplicity and consistency to create instant recognition. Whether it’s the hotdog wrapper or the fries container, the clean design approach ensures a cohesive and impactful brand presence across all touchpoints—capturing the fast-paced, no-frills spirit of New York street food.

Packaging

To support the brand’s identity, I created a series of promotional materials including business cards, flyers, and a wall sign that visually capture the energy of New York City streets. The designs incorporate urban textures, bold brand colors, and imagery that evokes the city’s iconic food culture. From the gritty wall sign to clean, modern business cards, each piece reinforces the brand’s streetwise attitude and brings the spirit of NYC to life in every detail.

Promotional Materials